
Stingray’s team of senior researchers represent all the major research disciplines – from the latest qualitative techniques to online quantitative. We all come from commercial backgrounds. This means we are comfortable working with senior management from across an organisation and understand the importance of aligning research with business goals.
Anthony Ray, Director
Anthony’s career divides almost equally between working in international advertising and direct marketing agencies (ten years) and the Economist Group (nine years). His formative years in advertising were spent at both CDP/Aspect and DDB Needham working with major international brands. Within the Economist Group, he specialised in market research and product development, managing the research team at the Economist Intelligence Unit for four years. Subsequently he was appointed Research Director for the Economist Group, responsible for creating a deeper understanding and insight into the international high-end audience of top 10% income earners. He founded Stingray Research in March 2002 and is a full member of the Market Research Society.
Katherine Rouendaal, Senior Research Associate
Since graduating from Oxford, Katherine has accumulated almost 10 years of experience working in research across an extensive and diverse range of industry sectors, from niche fashion and leading FMCG brands to automotive, telecoms and new media. Katherine began her career in retail, before moving into marketing consultancy and then publishing (as a senior Brand Planner at News International). Throughout her career and varying roles working as a consultant and client side, research and analysis has been the bedrock. She has considerable experience of running qualitative and quantitative research projects and relishes understanding and distilling the detail that allows clients to see the bigger picture. Katherine became an Associate of Stingray Research in November 2003.
Charles Fox, Associate – senior analyst
Charles Fox has eleven years experience of market analysis and evaluation within the media industry. The main body of his career has been at The Economist and Time Warner. Charles has considerable experience in constructing and implementing quantitative studies. During his career Charles has sat on various industry steering committees, such as the British Business Survey (BBS) committee, the European Business Readership Survey (EBRS) committee and the Pan-European Survey (PES – now known as Europe 2001), where he has been influential in the design and implementation of a number of industry research studies. He became an Associate of Stingray Research in April 2002.
Sarah Woddis, Business Development Associate
A graduate in international marketing, Sarah has eleven years’ experience in business to business media. She was responsible for a product portfolio of over £17 million at SPG Media and has a track record in strategic planning, research & development and project management. She became an Associate in May 2006.
Julien Beresford, Senior Research Associate (US)
Based in Connecticut, Julien has wide-ranging consulting and research experience, most recently as Director of Research with the Peppers and Rogers Group, a leading US Customer Relationship Management consulting firm. His qualitative and quantitative research has often been used as the cornerstone of influential industry research reports. He has a strong track record in customer satisfaction studies, developed for Siemens, the World Bank and Hearst Business Publications. Julien became an Associate of Stingray Research in April 2002.




