We work on high level questions that pivot around difficult and often fundamental issues:

• how can we generate new revenues from our existing customer base?
• how can we exploit our brand?
• how do we inject new life into our product without alienating our core audience?
• what impact might non-traditional competitors have on our classified ad revenues? which segments of the market will provide new growth for us and what would our product portfolio look like?
• how can we increase our share of market in the face of increased competitive activity?
• what do we need to do to maximise the ROI from our combined activities in print, web and event management?
• where do the best chances of success lie in expanding our customer base?